15.
Network Organizations and Transorg
main site http://web.nmsu.edu/~dboje/TDgameboard.html
ENRON Transorganizational Network
Figure 1: ENRON Transorganziaitonal Architecture
Source: SOCIAL
NETWORK of ENRON CORPORATION CHARACTERS (CLICK HERE) See http://www.pir.org/enron/
You Can sort through the above Cast of Bush
Characters and their relation to Enron characters below in Figure 4: Enron
and White House Characters NOTE: Figure is Interactive -
click on a CHARACTER to make them CENTER or on SCALE at left to play with
DENSITY
A good next Enron analysis is NEGOPY
"One of the oldest network analysis programs, NEGOPY finds cliques, liaisons,
and isolates in networks
having up to 1,000 members and 20,000 links. In use at over 100 universities
and research centers around the world.
INTRO TO TD Network Organizing
Network organizing is challenging the
hierarchies
and markets approach of Williamson (1975). The basis for networks is
cooperation, trust, and reciprocity whereas for markets it is free and
supposedly open competition to minimize transaction cost and contracts to
control for mistrust and managers' opportunism. For Weber, the excuse for
bureaucracy is its positional authority and division of labor to control for
efficiency and professionalization of roles to control for mistrust of managers
who would otherwise be coercive. Weber also saw in bureaucracy the iron cage.
Networks of organizations organize, it is said, to gain economies of scale and
to coordinate activities that affect their joint fate (i.e. cooperative research
and development, joint insurance pools, supply chain management,
etc.). Member firms form cooperative TD networks in order to get beyond the
limitations of hierarchies
and markets. They also form network organizations to change market dynamics,
such as when artisans form networks to distribute their wares. What is less
clear is how do networks evolve and what are network dynamics? Do they
becomes hierarchies
or markets or are networks a mix of all these forms? Further, just how do
organizations who may be bureaucratic, quest, chaos, or postmodern organize and
coordinate their networking? (press
here
to see all four ideal types at once). Network Organizations is a term to describe four
popular approaches to TD. Without critical review, the first three TD network
approaches can become the servant of the fourth, Cyberwar games. What Deleuze
& Guattari (1987) term the War Machine.
I have added a
paper to give Transorganizational Network Organizations some applications
- "Chaos and Complexity in Supply Chain Transorganizational
Development Networking" {October 9, 1999e} (press
here).
For more on Chaos/Complexity -- relation
to -- Postmodern Theory (press
here).
Approach 1: Social Network Structures
Approach One applies Social Network Structuration Theory
to assess and in praxis change the centrality, density, and differentiation
of a network of organizations. The Interorganizational architecture of Figure
One. The focus of this network analysis is on the overall structure and interdependence
of positions and constraints in the network.
-
Guy Hagen, Dennis K. Killinger and Richard B. Streeter
"An Analysis of Communication Networks Among Tampa Bay Economic Development
Organizations" 1997. This is an empirical network study with variables
of centrality and density based in an open systems model (Katz & Kahn,
not Emery). "Clusters" of organizations (as indicated by structurally equivalent
sets) are differentiated by color and shape. (press
here). Good overview of structural approach to networks.
-
A similar analysis looking at centrality in IO networks
in Illinois. Boje, D. M. and Whetten, D. A.,
"Effects of Organizational Strategies and Constraints on Centrality and
Attributions of Influence in Interorganizational Networks," Administrative
Science Quarterly, 26, pp. 378-397, September 1981. (We used Negopy
to develop measures of network centrality).
-
Example: Inter-System Penetration: organizational
domains and industrial access. "Policy today is made in a process involving
a plurality of both private and public organizations. Of special interest are networks
at system boundaries, here between
research and industry." (Press
here) for color visual display.
-
Example: Control Networks: The political control
of an organizational system is visualized above. "two groups of government
agencies have been fitted to two lines on the top while the controlled
organizations are fitted to a circle." (press
here) for visual display.
-
Example: World Trade Networks -The structure
of world trade of between 28 OECD countries in 1981 and 1992. (Press
here) for visual transnational graphics and paper in German. .
-
For bibliography of Network Graphic Analysis (press
here).
-
Excellent Network Social Analysis Packages and examples-
Linton Freeman-(press
here). The recent approaches allow for simulations, changes in visual
displays, and transformations of networks over time.
-
ARTICLE: Visualizing Social Networks by Linton C. Freeman
2000 vol 1 (1) Journal of Social Structure (press
here).
-
ARTICLE: Eigen Analysis of Networks by William Richards
and Andrew Seary - vol 1 (1) Journal of Social Structure (press
here).
Weak or Strong Ties? Granovetter (1993) has a theory of weak and
strong social network ties that has implications for TD networks. For example
#22 in Figure One has direct or indirect weak ties with three different
clusters. Within each cluster there are strong ties. To gain new ideas and
contacts it is the weak ties that are more important than strong ties. Why?
Because a weak tie, might for example, span very different clusters of strong
relationships in various sectors of a network (See Figure One). Burt
(1982) continued developed the idea a bit further by looking at "structural
holes" in the network. Structural holes are defines as buffers
between two non-redundant contacts. So there is a difference between a network
of strong ties to similar others and one that has a lot of weak ties across many
structural holes throughout a very diverse network. More and better ideas
comes from a variety of different information ties.
Beyond the Architecture of Networks - The structural aspects of weak,
strong, centrality or diffuse relations do not capture, for me, the most
critical aspects of network. While it is important to look at how networks adapt
and evolve over time it is equally important to look at process issues. For
example, in Mythmaking, Meyer and Rowan (1977) argued that interorganizational
relations (and networks) transfer institutional myths and rituals between
complex organizations through imitation. See "Institutional organizations:
Formal structure as myth and ceremony." American Journal of Sociology. 83:
929-984. We therefore want to amend the structural approach to include
processes of story networking:
NET-SIM and TD
STORY NETWORKING - We need to be able to track the storytelling and
symbolic interpretation process dynamics that occur in networks (See Ring &
Van de Ven, 1994; Meyer & Rowan, 1977). Network relationships are built up
over time, and have a history, that is more reciprocal and multi-faceted than
simple market transactions. For example, Grace Ann Rosile and I are working with Michael
Coombs at Physical Science Laboratory to tie TD studies of the domain content
of storytelling and storytellers over time to NETWORK SIMULATIONS or what
we call NET-SIM. In doing so we think it is possible to begin to marry
ethnographic studies of network stories with dynamic displays of network
patterns during a network TD intervention. While we can not show you NET-SIM
- "Top Secret" we can give you a brief idea of what we have in mind. What is
happening in simulation work?
-
Sociogram that allows you to display alternative views
- (press here)
-
A biology display of Spider Monkey behavior over time
- (press
here)
-
3D Display that allows user rotation of image by mouse
click (press
here) Another (press
here)
-
You can program your own Node line drawings with weights
(press
here).
-
KrackPlot is a program for network visualization designed
for social network analysts. It runs on DOS systems, but there is now an
experimental web interface using forms (press
here).
-
MultiNet is a data analysis package that can be used
for ordinary data (in which you have a file that has one line of data for
each case) and for network data (in which there are two files -- the "index"
or "node" file describes the individuals and the "link" file describes
the connections between individuals). (press
here).
NET-SIM will allow us to to collect multiple readings of a system change effort over time to give clients and
consultants and understanding of the on-going unfolding impact of their network change strategies.
Embeddedness and TD Networking. The reason why storytelling and the
history of relationships is so important to study is because of what Granovetter
(1985, 1992) and Uzzi (1997), building upon the work done by Polanyi (1944) call
"embeddedness." (Granovetter, 1985) argues that the embeddedness of collaboration
is accounted for in wider institutional structures. The embeddedness of networks
in the institutional, social and political contexts explains how the power of
mutual obligations in networks is an alternative to market mechanisms. And to
study it requires narrative and historical theory. Even among the most profit
and greed-driven markets in capitalism, the social embeddedness of networking
transforms organizational behavior.
Why postmodern and Networking - Pescosolido and Rubin (2000) and White
(1992) argue that while the rational choice theorists pursue the
"embeddedness" theory, the postmodernists focus on "contextualization"
i.e. how people experience the world of chaos.
White (1992:287) argues that two myths characterize our culture and our social science-the myth of the person as free-standing entity, and the myth
of society as an embracing whole. Ironically, at present, solutions at both intellectual extremes embrace the first myth and reject the second. Both the
postmodernists' focus on letting the "data speak for themselves" and the rational-choice theorists' focus on the individual's internal complex
cost-benefit analysis celebrate the individual over the collective, even if the former focus emphasizes contextualization and the latter emphasizes
embeddedness. They differ in why they do so, with the former focus seeing individuals' experiences as
the only "real" subject of study in a chaotic world and the latter struggling valiantly to impose a rational order on social life and individuals' actions in that chaotic world. Both are important, but
neither captures the complex interplay of context and behavior (Pescosolido
and Rubin, 2000).
Postmodernists demand a deeper textual understanding of the nature and meaning of
networking, while structuralist apply architectural metaphors and rational
choice theorists modify market models with explanations of embeddedness.
Trust and TD Networking. Another key issue is trust. The "existence of these trust relationships will mean that the individual or collective actions of the
group differ from the behavior associated with either pure market-contracting or hierarchically
organized relationships" (Gordon & McCann, 2000). Trust and
history are both important to study in networks because "socially embedded in the sense that these depend upon norms, institutions
and sets of assumptions shared among a group of actors and are not, in themselves, simply the outcome of economic
decisions" (Gordon & McCann, 2000). Networks, unlike markets, have
their own rituals, norms, and stories. Scott and Lane (2000) argue:
"Through embeddedness in this organizational community, people instantiate its values, outsiders are transformed to insiders, social
entanglements and commitments are formed, and ingroup members reinforce each other's beliefs and participation."
References in this section
Gordon, Ian R & Philip McCann (2000) "Industrial clusters: Complexes, agglomeration and/or social networks?
Urban Studies. Volume: 37 (3): 513-532.
Granovetter, M. S. 1973. The strength of weak ties. American Journal of Sociology 78:1360-80.
Granovetter, M. (1985). Economic action and social structure: The problem of embeddedness. American Journal of Sociology, 91(3),481-510.
Keeble, D. Lawson, C., Lawton Smith, H., Moore, B., and Wilkinson, F.. (1997)
Internationalization processes, networking and local embeddedness in technology-intensive small firms, in M. RAM, D. DEAKINS and D. SMALLBONE
(Eds) Small Firms.- Enterprising Futures, pp. 60-72. London: Paul Chapman.
Pescosolido, Bernice A & Beth A Rubin (2000) "The web of group affiliations revisited: Social life, postmodernism, and sociology."
American Sociological Review. Volume: 65 (1): 52-77.
Scott, Susanne G & Vicki R Lane (2000) "A stakeholder approach to organizational identity"
Academy of Management. The Academy of Management Review. Volume:
25 (1): 43-62.
Uzzi, Brian. (1997) "Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness." Administrative Science Quarterly 42:35-97.
Approach 2: Network Organizations and STS Search Conferencing
-
Rupert F. Chisholm in his recent book (1998)
Developing
Network Organizations: Learning for Practice and Theory. Addison-Wesley
OD Series (Reading, Mass.).
-
Powell, WW (1990) "Neither market nor hierarchy: Network forms of organization."
In L. L. Cummings and B. Staw (Eds), Research in organizational behavior. Greenwich, CT: JAI
Press, pp. 295-336.
-
Powell, WW, Koput, K.W & Smith-Doerr, L (1996). Interorganizational collaboration and the locus of innovation- Networks of learning in biotechnology.
Administrative Science Quarterly, 41, 116-45.
-
Considine, Mark, and Jenny M. Lewis. (1999). Governance at Ground Level: The Frontline Bureaucrat in the Age of Markets and Networks. Public
Administration Review 59(6): 467-80.
Chisholm applies his Action Research and STS
background to the problem of Network Organizations. His approach uses the
Search Conference we have reviewed in the Emery and Non-Emery approaches,
as well as the Design Team approach of classical STS large system change.
He relies a good deal on Emery's work here including Emery and Purser's
(1996) The Search Conference. I was glad to see Trist (1983) work
on the Referent Organization that to me was one of the pioneering TD theory
pieces. Rupert works closely with Max Elden in the action research approach
(see TD game board).
Powell (1990) also proposes a theory of network organizations, based on trust, reputation, and friendship, emerged in response to the
need for long-term interdependent organizational exchanges whose commodity values are not easily measured.
In a study of Biotech firm networking, Powell et. al.(1996) found a 'sea of informal
relations of knowledge exchanges' that embedded more formal relations.
-
There is an upcoming conference on The Networking,
Emergence and Complexity Studies Initiative (press
here). February 2000.
-
Learning networks (press
here).
-
Maggellans of the Web - ABC News. 1999 - Network
models of how the Internet is structured in physical space. greatest
concentration of Internet addresses are in the United Kingdom.
In the end, such maps could help solve the classic “traveling salesman”
problem in cyberspace — finding the shortest physical distances between
two servers to direct data with greater efficiency. In a study released
last week, found that pages on the World Wide Web are so closely linked
that any two given pages are only an average of 19 clicks away (click
here) for article and maps.
-
World Trade Organization Structures - A different
take on Social Network Structures is Global Exchange's 10 Reasons to Oppose
World Trade Organizations. (press
here). Follow-up (press
here)
Approach 3: Social Reengineering Networks & Knowledge Revolution
Networking across organizations is also applied
by many of the current Knowledge Work approaches. The work is rooted more
the Tom Peters Seminar and Hammer Reengineering approach - see TD Gameboard.
-
Unland, Brendon - The Knowledge Revolution and the
Future of Organizations First Quarter 1998 - If the networked computer
is not the cause of the Knowledge Revolution, what is? In Reengineering
the Corporation, Hammer and Champy enumerate three forces, which they call
the ``three Cs"7 that are spurring business forward (press
here) for more.--
-
" Autonomous work explains why networking has become
so important." Tom Peters, guru of management. (press
here) for the Global Networking Game.
-
Virtual Conference at Collaborate on
Organizations of the Future and Virtual Teamwork Nov. '99. This is a large
group meeting process based on Open Space. Someone starts a conversation
by posting in writing and then everyone that arrives can respond
(press here).
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Networking emergence and complexity studies
initiative complexity based exploration of health care Boston 28 – 30 October
1999 (press here).
-
CRITICAL REVIEW
-
September 22, 1999 What Price Will Be Paid
by Those Not on the Net? By PAM BELLUCK "The latest Federal survey
of who is using the Internet presented some sobering results. The
"digital divide" is widening" between haves and have nots along racial
and economic lines (press
here).
-
FOR MORE ON CHAOS/COMPLEXITY
RELATION TO POSTMODERN
ORGANIZATION THEORY (PRESS
HERE).
Approach 4: The Network War Machine Among
Organizations.
Tom Clancy's book Net War captures the
military industrial complex mania for cyberspace war game consulting and
information age warfare. This the post-cold war strategic planning,
counter-planning and dirty tricks industry and it is growing exponentially.
IT consultants sell their TD skills to prevent transorganizational information
from being infiltrated by the enemy or to disrupt and destroy an enemy's
network. Tactics include (1) sending a virus to destroy enemy files, (2)
disclosing a classified list of spy identities, (3) creating disinformation
to fog enemy networking,(4) raids on information nets (e.g. "Experts argue
plan to raid Milosevic’s bank accounts" - (press
here) or (here),
and (5) unleashing the butterfly of chaos to flap wings of havoc upon an
enemy (e.g. posting a notice that the enemy is giving aware free arms so
they are overloaded with calls that crash their system). Clancy presents
the tactics of a SWAT squad of network techies to do network offense and
defense with their hacking and combat skills.
-
Navy's Slideshow on Network Warfare (press
here). "Information Technology for the 21st Century." Slide 2
is "7 habits of highly effective information technology" (press
here).
-
Source of figure shown above (press
here)
-
White paper on Netcentric Warfare (press
here) by Raymond J. Christian & Robert Manke. "The revolution is
the exploitation of the technologies to establish information dominance
and subsequent battlespace dominance through the conduct of network centric
warfare."
-
Cebrowski's presentation on Network Centric Warfare
(1998). (press
here) for article and (press
here) for unclassified information grid.
-
Army's - Information-Age
Warfare: A Working Bibliography by Timothy L. Sanz (press
here). Cyberwar, info-war, information-based warfare, cyberterrorism,
netwar, cyberpunks, information (or digital) warriors, information dominance,
cyberspace defense, information chaos-these are just a few recent coinages
reflecting the language dealing with the very broad topic of information-age
warfare (I-AW). Published in Army Military Review (1998).
-
(Press
Here) for chart of U.S. Government Cyber Defense Structure.
The DOD Evaluation of Cyberwar Information
Warfare on the Internet By Jon Elliston, Dossier Editor (press
here).
-
Cyberwar Threatens Indonesia By
David Legard, 1999 IDG-Net online (press
here).
SINGAPORE – Supporters of independence for the
province of East Timor plan to bring Indonesia to a
standstill through viruses and hacker attacks on
critical computer systems if the Indonesian
government sabotages the Aug. 30 ballot on the
province's future, two Asia-Pacific newspapers
reported today.
-
Cyberwar, The Threat
of Chaos - Bob Sullivan MSNBC News 1999
-
MURRAY HILL, N.J., Aug 6 — Ever since the
film “War Games” in 1983, techno-doomsayers have added fuel to the fiery
idea of a digitally driven Armageddon. The image is simple and seems almost
irresistible.
-
‘We are the most technologically advanced country
in the world, which means we have the most to lose.’
— FRANK CILLUFFO Information warfare
specialist. Big Brother-like electronic monitoring
system - Maria Seminerio and Margaret Kane MSNBC News July 28th1999 (press
here). The govenment plan (press
here).
-
Declaration of Cyberwar by French nut on Canada (press
here).
-
Cyber Terrorism: All's Fair In Love And Cyberwar
(03/15/99; 9:00 a.m. ET) By Jeffrey R. Harrow, TechWeb (press
here). List of more articles (press
here).
Business Implications - Cyberwar threatens to disrupt the E-commerce of the Internet and the modern communications of banking
and other industries. Security consulting for business is big business.
Consultants sell strategies for engaging and defending virtual conflicts.
The Internet is a driving force in the digital economy, disrupting it is
bad business.
Research and Theory Critical of Cyberwar Genre
of TD
-
Cyberwar: Proper Vigilance Or Paranoia? By Will Rodger,
Inter@ctive Week Cover Story October 5, 1998 (press
here). "The last war was on land, air and sea. The next one may be
on your computer. Armed with reams of data showing dramatic increases in
computer crime since 1995, a wide-ranging but little-noticed federal working
group is moving swiftly to try to knit together a private and public
partnership against armies of hackers, government spies and terrorist agents
that could make cyberspace unsafe for democratic."
-
Cyberpunk article in Cyberwar (press
here).
-
February 27, 1996 Cyber war's Literary Fallout Rivals
Cyberwar - By DAVID GELERNTER New York Times (press
here).
-
The New Postmodern War is the politics of industrial
digital war and the international strategies of Cybernet war games.
-
Cyber-communist Manifesto - Are free-software hackers
undermining capitalism and the free-market economy with their code giveaways?
(press
here) for paper BY ANDREW LEONARD.
Books on Alternative 4: Cyber War and TD
-
Cyberwar : Security, Strategy, and Conflict in the
Information Age by Alan D. Campen (Editor), Douglas H. Dearth
(Editor), R.Thomas Goodden May 1996, 2nd printing 1997. (press
here).
-
The First Information War : The Story of Communications,
Computers, and Intelligence Systems in the Persian Gulf War by Alan D.
Campen (Editor) 1992 (press
here).
-
Strategic Information Warfare : A New Face of War
by Roger C. Molander, A. S. Riddile (Contributor), P. A. Wilson (Contributor)
1996 (press
here).
-
Information Warfare : Chaos on the Electronic Superhighway
by Winn Schwartau 1996 (press
here). More on cyber terrorism (press here).
"Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in
every nation, by children being taught mathematical concepts...A graphical representation of data
abstracted from the banks of every
computer in the human system. Unthinkable complexity. Lines of light ranged in the non-space of
the mind, clusters and constellations of data. Like city lights, receding..." --William
Gibson, Neuromancer
-
Cyber Space & Critical Theory:
The Savior of Humanity or the Fall From Grace? (press
here) - List of Cyberspace and Critical theory links (press
here).
It would be great to see some evaluative studies
contrasting these four very different ways of doing TD. They
present very different epistemologies and world views of transorganizational network tactics and strategies. Critical
postmodern theory provides some
ways to deconstruct the Cyberwar narratives. Lest we sink into a Gibsonian
Neuromacer or Bladerunner worldview of network development - D. Boje Press to return to TD TD
Game
Board or TD for
a TD narrative.