Domain importance and its impact on life satisfaction

by

Jeremy Tost

 

 

 

 

A thesis submitted to the Graduate School

in partial fulfillment of the requirements

for the degree

Masters of Arts

 

 

 

Major Subject: Psychology

 

 

New Mexico State University

Las Cruces, New Mexico

June 2005


ABSTRACT

 

DOMAIN IMPORTANCE AND ITS IMPACT ON LIFE SATISFACTOIN

 

By

 

Jeremy R. Tost

 

 

Master of Arts

 

New Mexico State University

 

Las Cruces, New Mexico, 2005

 

Dr. W. Larry Gregory, Chair

 

 

 

 

 

 

 

 

            The purpose of this study was to look at the relationship between domain importance and life satisfaction.  Of particular interest was whether or not one’s satisfaction with a particular domain changes as a function of the importance they place on that domain.  Similarly the study attempted to understand the effects that domain importance has on global life satisfaction (i.e. assessments of life-as-a-whole) scores.   The results of this experiment were inconclusive in that the technique used to manipulate domain importance was unsuccessful such that no significant changes in domain importance were observed.

 

 

 

TABLE OF CONTENTS

 

LIST OF TABLES.........................................................................................              v

 

INTRODUTION............................................................................................             1

 

            Assessment of Life Satisfaction.........................................................                1

            Domain Relevance and How to Assess Importance...........................    4

            Psychometric Issues Associated with Counting Importance..............      6

            Empirical Issues Associated with Counting Importance....................      7

            Value Orientation................................................................................  8

METHODS.....................................................................................................            12

            Participants.......................................................................................... 12

            Materials & Measures......................................................................... 12

            Design & Procedures..........................................................................  14

RESULTS....................................................................................................... 16

            Manipulation Check............................................................................  16

            Domain Importance Ratings...............................................................   18

            Domain Importance Rankings............................................................   18

 

            Domain Specific Satisfaction Ratings................................................     22

 

            Overall Quality of Life Ratings..........................................................     26

 

            Reliability............................................................................................  27

            Exploratory Correlations...................................................................... 27

DISCUSSION.................................................................................................            29

            General Discussion.............................................................................  29

            Integration of findings.........................................................................   29

            Limitations and Direction for Future Research..................................      31

            Conclusion.......................................................................................... 34

APPENDICES................................................................................................            35

A.  MANIPULATIONS..................................................................................            35

B.  RECALL EXAMS.................................................................................... 62

C.  MANIPULATION CHECK......................................................................            72

D.  QUALITY OF LIFE QUESTIONNAIRE................................................  77

E.  DOMAIN IMPORTANCE RATING QUESTIONNAIRE.....................               79

F.  DOMAIN IMPORTANCE RANKING QUESTIONNAIRE................... 81

G. CONSENT FORM.....................................................................................            83

H.  DEBRIEFING FORM.............................................................................. 85

REFERENCES............................................................................................... 87

 

 

 

 

 

 

 

 

 

 

 

 

 

LIST OF TABLES

Table

 

1. Summary of Planned Comparisons for Manipulation Check ........................        16

 

2. Means and Standard Deviations for each Set of Manipulation Questions….         17

 

3. Summary of Planned Comparisons for Domain Importance Ratings............          19

 

4. Means and Standard Deviations for Domain Importance Ratings.................         20

 

5. Summary of Planned Comparisons for Domain Importance Ranking...........         21

 

6. Means and Standard Deviations for Domain Importance Ranking................        23

 

7. Summary of Planned Comparisons for Domain Satisfaction Ratings............          24

 

8. Means and Standard Deviations for Domain Satisfaction Ratings.................         25

 

9. Summary of Planned Comparisons for Overall Quality of Life Rating.........           26

 

10. Means and Standard Deviations for Overall Quality of Life Rating...........           27

 

11. Alpha Levels for Quality of Life and Importance Measures........................        28

 

 


INTRODUCTION

 

In recent years quality of life research has been forced to deal with conflicting opinions regarding the role of how best to measure an individual’s satisfaction with life, in particular how to account for the importance one places on various life domains.  The majority of theoretical speculation as well as empirical evidence agree that the inclusion of domain importance is not only unnecessary but undesirable.  Yet most researchers will admit that specific domains do not carry equal weight.  The purpose of this study is to examine how a change in the amount of importance a respondent places on a particular domain affects (a) their s with that particular domain as well as (b) their overall life satisfaction.

Assessment of Life Satisfaction

Satisfaction with life is but one way researchers have attempted to examine the greater issue of subjective well-being.  Aspects of subjective well-being associated with first-person evaluations of their own lives has come to be known as life satisfaction.  There exist two opposing schools of thought as to how best conceptualize and measure life satisfaction; those being the top-down and bottom-up approaches.  In the top-down approach one’s personality and/or predispositional traits are seen as having great influence over the way in which one reacts to events and subsequently appraises his or her current state of affairs.  The bottom-up approach asserts that global life satisfaction (an assessment looking at one’s life-as-a-whole) can be regarded as the sum of satisfaction ratings in various domains (Diener, 1984).  Discussions and research assessing both schools of thought can be found throughout the literature with agreement lacking as to which approach is best (Feist et al., 1995; Headey et al., 1991; Lance et al., 1989; Scherpenaeel & Saris, 1996).  Being that this research is concerned with assessments of life satisfaction and not the role of personality traits; the focus of this paper shall accept the bottom-up approach.  By making certain assumption regarding the bottom-up approach this paper is neither trying to defend nor reject either view.  Of particular concern is how well a global measure can be predicted by data obtained via individual domain satisfaction ratings.  The better we are at predicting global satisfaction the more precision we have when intervening.  Campbell et al. (1976) points out various scenarios in which specific interventions would be deemed more appropriate. Consider the notion that a sense of global-well being depends on the presence of some threshold number of satisfaction, or perhaps vital domains need to be met first before pleasures associated with lesser domains have any impact.  It is also conceivable that there exists a ceiling in which satisfaction derived from additional domains fail to produce corresponding gains in the sense of well-being.  An understanding of the relationship between global and domain assessments, in statistical terms, means being able to account for the greatest amount of variability in the global assessment.

The bottom-up approach, by assuming that the sum of domain ratings amount to one overall global rating, suggests that there should exist a reasonable correlation between a global index (e.g. How do you feel about your life-as-a-whole?) and discrete domain ratings (e.g. How do you feel about your health?).   However this does not seem to be the case.  Correlations between these two ratings belie researchers’ expectations that the two assessments should have a strong measure of association. In one instance, when examining the relationship between satisfaction scores for individual domains and that of a global assessment of well-being (Campbell’s Index of Well-being), only 13% of the variance in the global assessment was accounted for on average by the 17 predictors.  The domain of “Nonworking Activities”, which had the strongest correlation to the global assessment, accounted for 29% of the variance in Index of Well-Being while “Health” accounted for only 8% (Campbell et al., 1976).  As described by the researcher “As a general rule, then, it seems likely that the strength of relationships between specific domains and the overall Index of Well-Being is jointly governed by two somewhat related factors: the scope of the domain and its apparent centrality in life experience”  (Campbell et al., 1976 p. 76).  If Campbell is correct in his belief that a domain’s “centrality in life experience” influences the relationship between that domain and an overall index, then an appraisal of that centrality would seem logical.

 Andrews and Withey, while attempting to obtain the best measure of global well-being, describe sixty-eight different measurement techniques (Andres & Withey, 1976).  Cummins suggests that there exist at least 173 different domain names which have been used in past literature to delineate amongst various life aspects, arguing that the number of possible relevant domains exceeds this number (Cummins, 1996).  With such an extensive array of measurement devices, it seems unrealistic to expect a perfect correlation between a global assessment and summed-domain measures.  Despite a lack of agreement between these two techniques, it has become standard practice to measure global life satisfaction by summing the values assigned to individual life domains (Andres & Withey, 1976; Cummins, 1994; Flanagan, 1978).  In defense of this practice is the agreement amongst researchers that domains closest and most directly associated to people’s personal lives will ultimately carry the greatest influence on their subjective well-being (Andres & Withey, 1976; Campbell et al., 1976).

Domain Relevance and How to Assess Importance

The notion that life domains could be unequal in their importance ratings is nothing new.  Researchers have taken to label this concept in varying ways.   Campbell et al. (1976) use “domain importance” while Andrews and Withey (1976) employ the terminology of “single concern measures.”  Other instances include “value priority” (Inglehart, 1978), and “psychological centrality” (Ryff & Essex, 1992).  

            In order to create the most accurate assessment tool researchers have gone to great lengths to ensure that the domains being rated have the greatest relevance to the greatest number of people, while at the same time excluding  those domains considered to be unimportant (Andres & Withey, 1976; Flanagan 1978).  More recent research evaluating the relevance of domains typically found in Quality of Life (QOL) surveys seems to indicate that the domains included tend to be considered important and therefore applicable to any respondent.  While working on the Comprehensive Quality of Life Scale (ComQol), researchers had participants categorize 64 variables associated with different QOL aspects into seven domains (Cummins, 1994).  With 97% of the variables being placed under the seven domain headings it was concluded that “this provided verification that the domain headings together encompassed the full range of QOL variables” (Cummins, 1994, p. 373).   It has been suggested that since QOL scales have selected domains on the basis of “consensus, convergence and breadth of convergence”, these domains should be considered “sufficiently universal and should be regarded as already having importance built in” (Chang-Ming, 2004, p. 165). 

In contrast to the above, it has been well documented that not all researchers feel domains are and should be weighted equally (Trauer & Mackinnon, 2001).  Having importance “built in” does not imply an equal distribution of importance amongst selected domains.  As an example, an individual with failing health may consider health to be of greater importance than an individual in perfect health.  As of recent years a solution to this predicament has been on the forefront of quality of life research.  In order to assess the importance a respondent places on a particular domain, some QOL instruments have included a line of questioning in which a value associated with importance is assigned to a domain, using a standard 5 or 7 point likert scale.  In other cases the domains are ranked in order of their importance.  These methods of assessing importance do seem valid to the extent that they accurately quantify the construct in question.  When comparing a direct measure of importance (mean importance rating) to an indirect measure (regression coefficient for predicting for predicting reports of well-being), a correlation of .41 was obtained (Campbell et al., 1976).  When comparing importance ratings of populations from 1971 and 1978, it was discovered that the order of importance for domains changed very little.  As discussed by the researcher “Specific individuals depart dramatically from this general pattern as the circumstances of their lives differ from the average, but the pattern for the population at large was very stable through the decade of the 1970’s” (Campbell, 1981, p. 49).  The problem researchers are faced with is not the extent to which their assessment techniques are accurate, but rather what is to be done with importance ratings.   As shall be discussed, there appears to be no clear cut way of integrating satisfaction ratings with importance ratings.

Psychometric Issues Associated with Counting Importance

The most commonly discussed problem associated with taking into account importance ratings stems from the practice of multiplying importance by satisfaction (Andres & Withey, 1976; Cummins, 2002; Trauer & Mackinnon, 2001).  One theoretical flaw discrediting this approach is based on the idea that likert scale data of this kind are quasi-interval and not ratio (Cummins, 2002).  For a multiplication product to be meaningful the terms need to be measured in ratio data (Schmidt, 1973).  In the case of importance and QOL ratings, there seems to be considerable evidence indicating a lack of ratio properties (Stevens, 1957).  By calling into questions the legitimacy of the multiplicative composite obtained via multiplying importance by satisfaction, it becomes extremely difficult to defend use of this practice.  

When we are considering the practice of weighting domain importance we need to ask whether or not changes in domain importance proceed in a linear function or rather follow what others have suggested to be a curvilinear pathway.   The implications associated with curvilinear vs. linear pathways become apparent when conceptualizing notions such as the “ceiling” and “threshold” (Campbell et al., 1976).  Consider the variations that different importance levels would have on a single domain satisfaction rating: do abysmally low importance ratings have zero effect on domain satisfaction or is there some minimal change, positive or negative, occurring?  Correspondingly, can importance ratings grow beyond a ceiling, such that the product obtained via multiplying satisfaction by importance is undervalued?  Through data simulations researchers demonstrated the complexities associated with correlating the product of two variables with a third, commenting that “the exquisite sensitivity of the multiplicative composite to the scaling of its components may surprise many” (Trauer & Mackinnon, 2001). 

Empirical Issues Associated with Counting Importance

Ultimately by measuring importance researchers are aspiring to improve the measurement properties of QOL assessments.  What has been empirically demonstrated is that the inclusion of importance does little to improve our understanding between global assessments and individual domain assessments. Andrews and Withey reported both surprise and pleasure when they concluded that “data about the importance people assign to concerns did not increase the accuracy with which feelings about life-as-a-whole could be predicted” (Andrews & Withey, 1976, p. 119).  Campbell, Converse and Rodgers reported similar findings that “taking account of the direct domain importance ratings...fails to show any detectable increase in the power of the domain satisfaction scores to explain variations in response to the Index of Well-Being” (Campbell et al., 1976, p. 87 ).   When performing hierarchal regression with satisfaction entered as Step 1 and importance entered as Step 2, it was found that no significant extra variance could be accounted for (Cummins, 2002).  One study examining the correlation between global life satisfaction and domain satisfaction found that relative domain importance did not improve ones ability to make predictions regarding their relationship (Chang-Ming, 2003).  Although, in the same study it was noted that domain ranking (as opposed to rating) acted as a better indicator of overall life satisfaction than the simple sum of domain satisfaction.  “Using domain ranking as a weighting mechanism clearly improved the correlation between the single-item satisfaction measure and domain satisfactions” (Chang-Ming, 2003, p. 237).  This confirmation, via a novel approach to assessing importance, reveals that some measurable interaction is shaping the relationship between the two variables of global assessors and domain specific assessors.  Further research, including a replication of Chang’s finding, should indeed work towards establishing a greater understanding of this phenomenon.   Numerous alternative weighting schemes exist (Chang-Ming, 2004; Hickey, 1996) demonstrating further methods of life-satisfaction research in which variations of data collection tools and mathematical procedures are employed. 

Value Orientation

In order for domain importance to be adequately conceptualized, an understanding of the possible influence that importance may have on life satisfaction ratings needs to be examined.  To date this has yet to be done.  Research pertaining to domain importance has focused instead on the benefits associated with counting importance.  By shifting our focus to the role that domain importance plays on life satisfaction we can obtain insight regarding whether or not such ratings can provide useful information, and if so, how best to apply this information.  When considering importance one must also reflect on its changing nature. The literature on value orientation offers empirical evidence that what we consider to be “most important” changes as we progress through life.  In the younger years of an individual’s life financial security, housing and standard of living are of primary concern.  As we approach 65 our values shift towards life aspects regarding our own health as well as the health of those we are close with (Bowling, 1995).  In one study in which attitudes toward various concepts (eg. “old age,” “future,” “life”) was assessed it was found that “over-all agreement between the age samples was high with regard to the evaluative rank-ordering of the concepts.” Approximately one third of the concepts, however, yielded significant age differences (Kogan, 1967, p. 279).  Health related quality of life research is constrained by this factor of shifting responses to an even greater extent considering the subjective nature of one’s physical well-being.  Describing this response shift as ‘reframing,’ it is argued that “patients do not assess their health against a fixed reference point (i.e. “true” baseline) but against a frame of reference which shifts in the light of experience” (Bernhard, 2003).  By demonstrating that the significance we place on aspects of our lives is mutable and simultaneously failing to take into consideration any causal implication associated with a change in one’s quality of life, we may be inaccurately measuring life satisfaction.  

 If it can be shown that changing the importance levels of one or two domains alters a person’s overall satisfaction score then a reassessment of our understanding on importance needs to be considered.  Aside from Chang-Ming’s (2003) finding that using domain ranking improved the correlation between single-item global life satisfaction measures and domain satisfaction, all other evidence rejects the utility of an importance measure.  Yet that singular finding, along side years of speculation that importance should matter, gives reason to believe there is still more to be learned.  QOL researchers should be concerned with being able to fully understand the complexities of global as well as domain specific assessments and how the two relate.  Statistically, the focus needs to stress the task of accounting for the greatest possible variance in global assessments.  If importance is a relevant factor, then it, and any other variable with influence, should show up under scrutiny.

Instead of focusing on the psychometric aspects of assessing domain importance, it is proposed that a classic experimental approach be taken to determine if domain importance is related to life satisfaction.  By increasing (or decreasing) the extent to which a participant values the importance of life domains, in specific the domains of family relations, material comforts, community involvement and helping behaviors, it is predicted that changes in his/her individual global QOL scores will occur.

If it can be shown that the manipulation of domain importance affects individuals’ ratings of quality of life, then the implications for the literature are clear:  domain importance is an important variable to take into account when assessing overall life satisfaction.  Continuing to determine the particulars of assessing domain importance and incorporating domain importance into the computation of life satisfaction scores can be left to others, but with the clear implication that it should be done.

 


METHOD

Participants

            Participants for this study consisted of 141 undergraduates from New Mexico State University participating for university credit.

 

Materials and Measures

            Prior to their involvement in this study the participants attended an instructional session in which they were explained the nature of the experiment.  At that time they also completed a consent form along with three quality of life questionnaires.  Over the course of a week, on three separate occasions, participants were asked to read twelve short passages and answer questions regarding the content of those passages (see Appendix A).  The passages as well as the participant’s responses were transmitted via email.  The participants were told that the purpose of the study was to examine their ability to recall certain types of information and how that recall would be affected by their quality of life. The reason for this fallacious explanation was to prevent the participants from inferring the true purpose of the experiment.  Upon their return, the participants were given a short examination assessing their recall of the passages (see Appendix B).  This was done prior to completion of the three quality of life questionnaires. The experiment concluded with a debriefing session in which participants were explained the true nature of the experiment.  Additionally participants completed a questionnaire assessing the effectiveness of the manipulations.  This manipulation check consisted of 5 questions for each domain manipulated. (See Appendix C)

 

1.  In order to assess participants’ quality of life Flanagan’s Quality of Life Scale (QOLS) was utilized.  This 16 item questionnaire asks participants to rate their level of satisfaction on numerous life domains, with the scale ranging form 1(terrible) to 7 (delighted).  Overall quality of life is calculated by adding the satisfaction ratings for the 16 items.  (See Appendix D)

 

2.  In order to asses the amount of importance participants place on various life domains, a modified version of Flanagan’s Quality of Life Scale was utilized.  Keeping the 16 domains constant, each participant was asked to rate how important each domain is in their daily life with the scale ranging from 1 (indifferent/not important at all ) to 5 (extremely important).  There was no overall level of importance calculated, as individual domain importance was the construct being evaluated.   (See Appendix E)

 

3.  Domain importance was measured in second way in, again using a modified version of Flanagan’s Quality of Life Scale.  Rather than rating the 16 domains on a 1-5 scale, the participants were asked to rank the domains from the most important to the least important.  (See Appendix F)

 

Design & Procedure

            The study utilized a randomized experimental-control group design where subjects were assigned randomly to either the control (neutral passage), experimental A (importance increasing passage), or experimental B (importance decreasing) group.  Random assignment was conducted employing a random number table. The null hypothesis for the study states:  there will be no significant difference between the experimental and control groups on the ratings of the three questionnaires.  The independent variable is the neutral or priming passages with the dependant variables being various quality of life assessments as measured by three quality of life measures.

            Prior to being randomly assigned to either of the two experimental groups or control group, each participant filled out the three questionnaires. At this time the participants were also explained the instructions of the experiment and given access to the experiment website.

            The day following the instructional section mentioned above, the participants received an email containing four short passages along with several questions regarding the content of those passages.  The control group of 47 participants read passages pertaining to U.S. history, world history, and wildlife and answered questions regarding those passages.  Experimental Group A, consisting of 46 participants, read passages discussing one’s family relations, material items, community involvement and helping behavior  These passages were written in such a way as to increase the importance placed on the four life areas.  Experimental Group B, consisting of 46 participants, also read passages discussing one’s family relations, material items, community involvement and helping behavior.  These passages were written in such a way as to decrease the importance placed on the four life areas.  This happened three times over the course of one week.  In a debriefing session participants once again completed the three quality of life measures and were fully explained the nature of the study.  The four domains listed above (family relations, material items, community involvement and helping behavior) were selected based on prior research conducted on the same population (Tost, 2003).  In a previous study participants were asked to rate the 16 domains taken from the Flanagan Quality of Life Scale on their importance for having a good life.  Family relations was selected as it was the domain considered most important. Conversely, community involvement and helping behavior were chosen due to their lack of importance.  Material comforts was listed as being of medium importance and was chosen for that reason. 

 


RESULTS

 

Manipulation Check

The first analyses were a series of planned comparisons (Hays, 1973; Winer, 1971) on the manipulation checks.  For each life quality domain (family, material comforts, volunteering, community) the five manipulation check items were summed.  Sum scores were then used to perform four contrasts (one for each domain) of the increase condition to the control condition, and four contrasts of the decrease condition to the control condition.  For the increase to control condition comparisons, none of the four contrasts were statistically significant (see Table 1 for a summary).  

 

Table 1

 

Summary of Planned Comparisons for Manipulation Check

_______________________________________________________________

 

                                                Neutral in comparison with

                                    ________________________________

 

                                         Decrease                        Increase

_______________________________________________________________

 

Domain                        F        df        p               F         df       p

_______________________________________________________________

 

Family                        2.4    (1,141)   ns           <1    (1,141)   ns

 

Material comforts     <1     (1,141)   ns 1.2   (1,141)   ns

 

Volunteering             4.0    (1,141)  .05 <1   (1,141)    ns

           

Community               2.0    (1,141)   ns 1.1   (1,141)   ns

_______________________________________________________________     

 

            For the decrease to control condition comparisons, the manipulation checks differed for the volunteering domain but no others.  Inspection of the means (see Table 2) reveals that the participants in the decrease condition had lower scores than those in the control condition.  This indicates that the manipulation resulted in participants in the decrease condition placing less importance on the four manipulated domains than participants in the control condition.  Likewise, scores for the increase condition are higher than those in the control condition. This finding indicates that the manipulations, while lacking the strength desired by the researcher, were working in the manner intended.

Table 2

 

Means and Standard Deviations for each set of Manipulation Questions

___________________________________________________________________

 

                                                                        Conditions

                                                ________________________________

 

                                      Decrease                      Control                      Increase

__________________________________________________________________

 

Domain                        M      SD                      M      SD                      M      SD

__________________________________________________________________

 

 

Family                          16.9   2.1                     17.5    2.3                    18.0    1.8

 

Material comforts         11.7   3.1                     11.2    3.4                    11.9    2.5

 

Volunteering                 10.8   3.2                     12.2    3.1                    12.5    4.0

 

Community                     8.7   2.9                       9.6    3.1                    10.3    3.9

____________________________________________________________________

 

Note.  High scores represent a greater sense of importance felt toward domains.

 

Domain Importance Ratings

A series of planned comparisons were then performed contrasting domain importance difference scores for the increase condition to the control condition, and again contrasting the decrease condition scores to the control condition scores.  Difference scores were calculated by subtracting scores obtained during time one (baseline) from scores obtained during time 2 (follow-up).  A positive difference signifies an increase in domain importance while a negative difference signifies a decrease in domain importance.  None of the difference scores for the four domains differed significantly for either set of contrasts (see Table 3).  Inspection of the means (see Table 4) reveal that the participants in the decrease condition did not have lower scores than those in the control condition; likewise participants in the increase condition did not have higher scores than those in the control.

 

Domain Importance Rankings

 

Recall that participants were required to rank order the sixteen domains at baseline and again at follow-up.  Planned comparisons were used to contrast the difference scores for the rank orders for the four domains.   Difference scores were calculated by subtracting scores obtained during time one (baseline) from scores obtained during time 2 (follow-up).  A positive difference represents an increase in importance ranking while a negative difference represents a decrease in importance ranking.  None of contrasts were significant (see Table 5)

 

 

Table 3

 

Summary of Planned Comparisons for Domain Importance Ratings

_________________________________________________________________

                                               

                                              Neutral in comparison with

                                    _______________________________

 

                                         Decrease                        Increase

_________________________________________________________________

 

Domain                        F        df        p                           F         df       p

_________________________________________________________________

 

Family                          <1    (1,141)   ns                      <1   (1,141)    ns

 

Material comforts       <1    (1,141)   ns                        <1   (1,141)    ns

 

Volunteering               <1    (1,141)   ns                        <1   (1,141)    ns

           

Community                 <1    (1,141)   ns                        <1    (1,141)   ns 

________________________________________________________________

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table 4

Means and Standard Deviations for Domain Importance Ratings

__________________________________________________________________                                                                                    Conditions

                                                __________________________________

 

                                      Decrease                      Control                      Increase

__________________________________________________________________

Domain                        M      SD                      M      SD                      M      SD

__________________________________________________________________

 

Family

 

            Baseline             .7    .7                         .7     .9                         .6    .7

           

            Follow-up         .6    .6                         .5     .8                         .4    .5   

           

            Difference         -.1    .7                         -.2    .6                         -.2   .6 

 

Material comforts

 

            Baseline            1.0     .8                       1.3     .9                       1.2    .8

 

            Follow-up        .9     .8                        1.1     .8                       1.0    .9

           

            Difference         -.1      .6                       -.2     .8                        -.2     .7

 

Volunteering

 

            Baseline            1.4     .7                       1.4     .9                       1.4    .9

 

            Follow-up        1.6     .8                       1.6   1.0                       1.5    .8

 

            Difference         .2     .8                        .1     .8                         .1     .6

Community

 

            Baseline            2.2     .9                       2.1     .8                       2.0    .8

 

            Follow-up        2.2     .9                       2.1     .9                       2.1    .8

           

            Difference         .1     .8                        .0      .9                        .1     .9

__________________________________________________________________

Note.  High scores represent a greater sense of importance felt toward domains.


Table 5

 

Summary of Planned Comparisons for Domain Importance Rankings

__________________________________________________________________

 

                                                Neutral in comparison with

                                    _______________________________

 

                                         Decrease                        Increase

_______________________________________________________________

 

Domain                        F        df        p                        F         df       p

_______________________________________________________________

 

Family                        <1     (1,121)   ns                       <1   (1,121)   ns

 

Material comforts     <1     (1,121)   ns             <1   (1,121)   ns

 

Volunteering             <1     (1,121)   ns             <1   (1,121)   ns

 

Community               <1     (1,121)   ns             <1   (1,121)   ns

________________________________________________________________

 

 

 

 

 

 

 

 

 

 

 

Inspection of the means (see Table 6) reveals that the participants in the decrease condition did not rank the domains as less important compared to those in the control condition; likewise participants in the increase condition did not rank the domains as more important compared to those in the control.

 

Domain Specific Satisfaction Ratings

 

A series of planned comparisons were performed contrasting domain satisfaction difference scores for each of the four domains comparing the increase condition to the control condition and the decrease condition to the control condition.  Difference scores were calculated by subtracting scores obtained during time one (baseline) from scores obtained during time 2 (follow-up).  A positive difference score represents an increase in domain satisfaction while a negative difference score represents a decrease in domain satisfaction.  None of comparisons were statistically significant (see Tables 7 and 8).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table 6  

Means and Standard Deviations for Domain Importance Ranking

__________________________________________________________________

                                                                        Conditions

                                                __________________________________

 

                                      Decrease                      Control                      Increase

__________________________________________________________________

Domain                        M      SD                      M      SD                      M      SD

__________________________________________________________________

 

Family

           

             Baseline           3.4    2.3                      3.2    2.9                      3.3    2.5

 

            Follow-up        2.9    2.0                      2.9    2.2                       2.7   2.0

 

            Difference         -.5     2.1                      -.3     1.9                     -.6    1.8

 

Material comforts

 

              Baseline          5.7    4.0                      5.9    3.9                      5.6    4.0

 

              Follow-up      6.2    4.2                      6.9    4.0                      6.5    4.2

  

             Difference         .5     4.4                      1.0    2.8                        .9    3.2

 

Volunteering

 

              Baseline          10.3   2.1                     10.3    2.8                   10.1   3.0

 

              Follow-up      10.9   3.8                     10.8    3.3                     9.9   3.5

 

             Difference         .6    3.7                           .5    3.1                     -.2     3.7

 

Community

 

             Baseline           13.7    2.3                    13.3    2.5                    12.8   2.5

           

            Follow-up        13.7    2.5                    13.6    2.6                    13.5   2.3

 

            Difference             .0    1.9                      -.3     2.9                      .7     2.5

__________________________________________________________________

Note.  High scores represent a greater sense of importance felt toward domains.

Table 7

 

Summary of Planned Comparisons for Domain Satisfaction Ratings

__________________________________________________________________

                                               

                                                Neutral in comparison with

                                    _________________________________

 

                                         Decrease                        Increase

__________________________________________________________________

 

Domain                        F           df        p                     F          df         p

__________________________________________________________________

 

Family                           <1     (1,141)    ns                   1.1   (1,141)    ns

 

Material comforts        <1     (1,141)    ns                     1.6   (1,141)    ns

 

Volunteering                < 1     (1,141)   ns                     < 1   (1,141)    ns

 

Community                  1.2     (1,141)   ns                     1.2    (1,141)   ns

__________________________________________________________________

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table 8

Means and Standard Deviations for Domain Satisfaction Ratings

__________________________________________________________________

                                                                        Conditions

                                                _________________________________

 

                                      Decrease                      Control                      Increase

__________________________________________________________________

Domain                        M      SD                      M      SD                      M      SD

__________________________________________________________________

 

Family

 

              Baseline          1.1     1.0                     1.4     1.3                     1.0    1.0

 

              Follow-up      1.2       .9                     1.4     1.3                     1.2    1.0

 

              Difference         .1       .8                       .0       .7                      .2      .8

 

Material comforts

 

              Baseline          1.8     1.2                     1.6     1.1                     1.6      1.1

 

              Follow-up      1.6     1.2                     1.4       .9                     1.3      1.0

 

              Difference       -.2      1.0                     -.2        .9                     -.3       .7

 

Volunteering

           

             Baseline           1.5      .8                      1.4     1.2                     1.4     .9

 

              Follow-up      1.9      .9                      1.7     1.1                     1.8     .9

 

              Difference         .4      .8                        .3     1.1                       .4     .8 

Community

 

              Baseline          2.1    1.1                      2.4     1.3                     2.2     1.1

 

              Follow-up      2.3      .9                      2.4     1.2                     2.4       .9

 

              Difference        .2      .9                         .0       .8                       .2     1.3              

___________________________________________________________________

Note.  High scores represent a greater satisfaction with respective domains

Overall Quality of Life Ratings

 

The last set of analyses was two planned comparisons on the overall quality of life rating scores.  Difference scores were calculated by first summing the quality of life ratings for each of the sixteen domains for both baseline and follow-up, and then subtracting the total score for time one (baseline) from total scores obtained during time 2 (follow-up).  A positive difference score represents an increase in overall satisfaction while a negative difference score represents a decrease in overall satisfaction.  Neither the contrast of the increase condition to the control condition nor the contrast of the decrease condition to the control condition was statistically significant (see Table 9 and 10).

Table 9

 

Summary of Planned Comparisons for Overall Quality of Life Rating

__________________________________________________________________

 

                                                Neutral in comparison with

                                    _______________________________

 

                                         Decrease                        Increase

__________________________________________________________________

 

Domain                        F           df        p                     F          df         p

__________________________________________________________________

 

Overall QOL                1.5    (1,141)    ns                   <1    (1,141)     ns          

__________________________________________________________________

 

 

 

 

 

 

 

 

Table 10

 

Means and Standard Deviations for overall Quality of Life Ratings

__________________________________________________________________

 

                                                                        Conditions

                                                _________________________________

 

                                      Decrease                      Control                      Increase

__________________________________________________________________

 

Domain                        M      SD                      M      SD                      M      SD

__________________________________________________________________

 

Baseline                        25.7      9.7                  25.0     9.7                  26.0     9.5

 

Follow-up                    26.5     10.1                 24.6     9.5                  25.6     7.2

 

Change in QOL                .8       6.6                    -.6     3.9                   - .4     5.5

_____________________________________________________________________

 

Note.  High scores represent a greater satisfaction with life.

 

Reliability

            A reliability analysis was conducted on both the domain satisfaction scale and domain importance scale.  In both cases reliability was considerably high.  (See Table 11)

Exploratory Correlations

            Correlations were conducted to examine the strength of association between domain importance and satisfaction ratings.  The importance rating and satisfaction rating for each of the 16 domains correlated significantly at the .05 level with an average correlation of .38.  The strongest correlation was found for the domain of close friend; .57, while the weakest was for the domain of material comforts; .20.  

 

Table 11

 

Alpha levels for quality of life and importance measures

____________________________________________________________________

 

Measure                       Alpha                           Number of cases          Number of Items

____________________________________________________________________

           

Satisfaction                   .80                               125                              16

 

Importance                   .74                               125                              16

____________________________________________________________________

 

 

 

 

 

 

 


DISCUSSION

General Discussion

            The results of this study did not support the prediction that changes in importance would lead to changes in satisfaction. There were no significant differences between the experimental and control groups on any of the three dependant measures (domain satisfaction ratings, domain importance ratings and domain ranking). There was also no significant difference in overall quality of life between the increase condition to control or between the decrease condition and control.  The manipulation checks revealed that of the four domains manipulated only volunteering (decrease condition) differed significantly from the control.  The remaining domains, when comparing either increase or decrease to control, showed little difference. 

  Integration of findings

            Due to the manipulations inability to increase or decrease domain importance it is quite difficult to infer any systematic relationship between importance and satisfaction.  This lack of difference between the experimental and control conditions mutes any and all predictions made prior.  The importance ratings obtained from the participants vary only slightly, not only across conditions but over time also.  Perhaps values and beliefs associated with the domains examined are less malleable than previously assumed, or at the very least, require a manipulation more powerful and inspiring than brief readings.  Similar results were found concerning quality of life scores; where participants reported consistent levels of satisfaction across conditions and time as well.

            Despite the manipulation’s inabilities to foster a change in importance, there exist several findings of interest.  An eyeball comparison of the relative rank of domain satisfaction ratings to domain importance ratings find that the absolute difference between the two is quite small, such that domains that are low in satisfaction are similarly low in importance and vice versa.  An analysis of the correlations between the satisfaction rating and importance rating for each domain found significant results in each of the 16 cases, with an average importance to satisfaction correlation of .38.  Intuitively, it would seem rather beneficial for one to place greater value on those domains they are already quite satisfied with. If importance does have a bearing on overall quality of life, then this tendency to value that which is good in our lives should act as a morale booster.  This idea fits well with past findings that most people report a positive level of well being (Diener, 1996.)

            The two most noticeable exceptions to the finding that we value what we are satisfied with occur for the domains of health and passive entertainment.  The domain of passive entertainment (reading, listening to music, observing entertainment) scored 2nd highest on satisfaction yet 10th on importance.  Conversely, participants rated their health as something moderately important (6th most important) but with a satisfaction rating of 11.  Not surprising, learning and attending school was ranked as the most important domain followed by family relations, independence, understanding one’s self, and relationship with significant other.  Independence scored highest on satisfaction ratings followed by passive entertainment, family relations, close friends and understanding one’s self.  These findings are somewhat inconsistent with past research in which participants aged 16 – 25 placed greatest importance on financial security/standard of living (Bowling, 1995) , which in the current study ranked 8 out of 15.

 

Limitations and Direction for Future Research

            The greatest limitation of the current study would certainly be the failure of the manipulations to elicit any change in domain importance.  When informally asked about the manipulations, the participants responded that the passages did little towards influencing their attitude or position towards the respective domains.  While the passages selected for the study appear to have been ineffective in swaying opinion, several respondents voiced that written statements in general seem like an unlikely catalyst for attitude change of this sort.   Since the post-manipulation assessment took place the day following the 3rd email, the expectation of the passages to maintain their effect a full 24 hours may have been asking too much. A more practical approach may have sought a shorter term change with the assessment immediately following exposure to a manipulation.  By condensing the time frame, the circumstances under which the participants read the passages and complete quality of life questionnaires would have been kept more stable.  In the current study participants read the passages at their discretion under varying conditions. 

            As discussed earlier, the difficulty associated with altering importance needs to be critically examined. Past research has had little trouble in assessing importance (Bowling, 1995; Kogan, 1967; Cummins, 1996) yet little, if any research exists attempting to sway domain importance. Pilot research examining possible methods of importance manipulation would be prudent first step. When attempting to manipulate domain importance it is vital that domain satisfaction be left untouched.  This can become difficult depending on the nature of the importance manipulation.  A manipulation altering behavior may be effective in changing attitudes associated with domain importance but may have the undesired consequence of changing attitudes associated with satisfaction.  A clear understanding of the relationship between importance and satisfaction needs to come from research in which satisfaction is sheltered from the stimulus manipulating importance. 

            An approach that has been demonstrated in past research to have influence over future judgments involves the active imagination of scenarios.   Prior to the 1976 presidential election, individuals were asked to imagine either Jimmy Carter or Gerald Ford winning the election.  Those individuals who imagined Carter winning believed that indeed Carter would win, while those who had imagined Ford winning believed that Ford would win (Carroll, 1978).  The results of such research has been explained by the availability heuristic; “A person is said to employ the availability heuristic whenever he estimates frequency or probability by the ease with which instances or associations could be brought to mind”( Tversky & Khaneman, 1973, p. 208).  The same technique could be used to manipulate domain importance.  Under such conditions participants would be instructed to imagine scenarios in which their family is very important to them or perhaps not important at all.  The hope in doing so would be to observe expected changes in importance. As mentioned earlier, domain selection would need to be carefully thought through.

            Pilot research assessing which domains would be most susceptible to change would provide researchers with an idea of which domains to manipulate. It is quite likely that the domain of family and public service would differ in their response to a manipulation.   A reversal of the methodology used in the current experiment in which satisfaction would be manipulated while changes in importance observed could also potentially be revealing.  A longitudinal study in which changes in importance and satisfaction are simply observed over a span of time could be useful in understanding quality of life trends.  Similarly, changes in importance and satisfaction by culture or socio-economic background could be informative.           

            Although the sample size in the current study was rather large, the observed power for the manipulation checks was quite low.  The average observed power for the manipulation checks was .24, with a range of .07 - .51.  Observed power for domain importance ratings were even lower, averaging .08, with a range of .05 - .12.  A power of .5 stands a 50/50 chance of obtaining a significant F when true significance exists.  An agreed up power of .8 has become a reasonable and realistic value for researchers in the behavioral sciences (Keppel, 1991).   With such low power values, the chances of finding significant findings, should they exist, becomes slim.

 

Conclusion     

In conclusion, the present study failed to establish whether or not a change in domain importance is related to changes in domain specific satisfaction and/or global life satisfaction.  Although the question of how to best incorporate domain importance into the computation of overall life satisfaction remains unanswered,  the potential exists for future research that could further our understanding of quality of life assessment.